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Essential Marketing Tactics for Small Business Success
Marketing is the backbone of any thriving small business. Without effective marketing, even the best products or services can go...
Ericka Slaton
Aug 64 min read


Unlock Effective Ways to Generate Leads for Your Business
Generating leads is a critical step for any business aiming to expand its customer base and increase revenue. Without a steady flow of...
Ericka Y Slaton
Jul 284 min read


How me becoming a homeowner relates to business goal setting
How long have you been working in your business? How long have you been waiting to reach that goal you set? It took me 10 years to...
Ericka Y Slaton
Nov 19, 20222 min read


The Power of Product Photography for Your E-commerce Business
The truth is, as shallow as it may be, you could win or lose a customer simply based on how well you showcase your products in your photos.
Ericka Y Slaton
Oct 20, 20222 min read


Planning Your Holiday Sales Campaign
Black Friday - Cyber Monday is the biggest sales weekend of the year! With BILLIONS of dollars in online sales, people are ready to spend.
Ericka Y Slaton
Oct 13, 20222 min read


3 Branding Mistakes that are Costing You Money
In general, investing in Branding for your new business is a good idea, but there are some mistakes that could actually end up costing you.
Ericka Y Slaton
Oct 7, 20222 min read


My Biggest Mistake as a New Entrepreneur
As a new entrepreneur in 2018, I thought I had things figured out and would easily be able to grow my business. Unfortunately...
Ericka Y Slaton
Feb 4, 20221 min read


5 Steps to Accomplish Your 2022 Goals
2022 is going to be my most successful year yet! How do I know? Because I'm planning for it! It can yours too! I certainly hope it will...
Ericka Y Slaton
Jan 5, 20221 min read


3 Tips for Great On-brand Photoshoots as a New Entrepreneur
Hiring a photographer may not be in the budget, so here are 3 tips to help you have a great on-brand products photoshoot at home.
Ericka Y Slaton
Nov 4, 20212 min read


5 Steps to a Great Email Marketing Campaign
Social media marketing has become something where Facebook, Twitter and Instagram etc. are the main platforms. Because of this, things...
Ericka Y Slaton
Aug 21, 20183 min read


4 Simple Ways to Do Digital Marketing on a Budget
Here are 4 simple ways to do digital marketing on a budget that you should implement into your small business. You can't afford to negle
Ericka Y Slaton
Jun 6, 20182 min read


Mother's Day 2018: Celebrating the Mompreneur
Mompreneurs are making a huge wave. Moms have taken hold of their immense power and used it to raise their kids & follow their dreams in
Ericka Y Slaton
May 9, 20182 min read


Why Every Social Media Platform isn’t for You
Snapchat, Instagram ,Facebook, Twitter, Tumblr, the list goes on. It’s easy to get caught up in the whirlwind of social media.
Ericka Y Slaton
May 2, 20182 min read
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