My Biggest Mistake as a New Entrepreneur
- Ericka Y Slaton
- Feb 4, 2022
- 1 min read
As a new entrepreneur back in 2018, I thought I had things figured out and would easily be able to grow my business. Unfortunately, all I really had was a logo, 2 colors (that didn't fit my audience), and a long list of underpriced services.
It took a very rude awakening from a Sales Associate that I hired, to tell me that I had no target audience and no messaging. Even when he tried to explain it to me, I was so defensive and ignorant about Branding, that I took his comments as disrespectful, we ended up arguing and I fired him.
This was truly my biggest mistake as a new entrepreneur.
It wasn't until months after this heated conversation that I realized what he was trying to tell me. Back then I knew very little about Branding, and as I worked with more new entrepreneurs in my business, I realized that they too knew very little about Branding, if anything at all. After dedicating my time to learning more about Branding, and shifting my services from Digital
Marketing to Branding, I also realized how costly Branding could be. So... I created The Ultimate Brand Planner. I had firsthand and secondhand experience with the struggles on new entrepreneurship, so I wanted to create a resource for new entrepreneurs that would address all of these issues. You don't have to struggle the way I did or for as long as I did. If you're ready to start growing your business easier, click the product link here and get your Ultimate Brand Planner today.
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