4 Simple Ways to Do Digital Marketing on a Budget

Some of us start our businesses with loans, an inheritance, or some other large sum of money. On the other hand are those of us that start our money with a couple hundred bucks and a lot of grit.

For those in the latter group, we have to work a little bit smarter when it comes to how we run our business initially. We can neglect digital marketing, but we have to be a little more cost conscious.

Luckily, there are so many different options out here that allow us all to do digital marketing on a budget. With social media being free, that’s definitely an avenue most people would pursue. However, I’m going to give you a couple of tips on how to do it, outside of just posting pictures.

Here are 4 ways to do digital marketing on a budget that you should implement into your small business.

1.Team up and co-host an online event.

With all the marketing and networking you’ve done it’s possible you’ve met someone with a business and/or service relevant to yours. Use this to your advantage! Team up with those owners and host an event. It could be a webinar, teleconference or even a Facebook live. The important thing to remember is that their traction become yours and vice versa.

2. Build a social community

The best thing you can do is be approachable. Communicating back and forth with prospective clients and followers helps to develop rapport and to further spread your message. As your community gets to know you better, this will help them be more comfortable with you, which will assist with converting them from leads to clients/customers.

3. Make short and sweet videos

Short motivational, educational and/or promotional videos can go a long way. Videos can be your way of letting the world know what’s going on with you and your business. Instagram only allows you post short videos anyways, so this will help you perfect your pitch, and get down to the nitty gritty without wasting time.

4. Create multipurpose content

Your content is going to be the foundation for many types of marketing activities. Just one piece of content can be leveraged and shared in a number of ways. For example: create a blog post, share it on social media with a link back to your post, record a video that presents the content in a visual way, and create graphic tiles with quotes from the post to share on Pinterest and Instagram.

Please believe that this is only scratching the surface of digital marketing. There are so many more routes you can choose, but I just wanted to share these 4 with you. Doing these things all help with build your business, improve your confidence, increase your presence, and further show you as an authority in your space and on your topic.

If you need more assistance, and you truly are trying to handle your digital marketing on a budget, contact 849 Digital today by filing out our Client Request Form. We have packages that will fit any size business, and we are always ready and willing to help entrepreneurs build their dreams.

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