Family Pajama Jams

Summary

Brian and Jen approached me in the 11th hour in need of marketing assistance to launch their new Christmas pajama line before Black Friday. They already had a logo and the pajamas were fully designed and ordered, but nothing else. I started by creating their Brand Guide, then once everything with that was settled, I moved on to building the website. I built out a full launch strategy, email marketing welcome campaign, and created the social media posts throughout the entire holiday season. I conducted weekly analytics to advise them on ads and deals to run in order to increase revenue as well.