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Launching your product brand doesn't have to take forever.

Get the complete blueprint and guidance to launch your new product biz in just 5 weeks!

Let's address the problem:

You've taken the DIY approach to your business, and you still don't feel ready or confident to launch.

You're managing competing priorities and launching your product business requires more time than you thought, and keeps getting pushed back.

You love what you do and what you create, but you've been unsure about making a business out of it.

You have no clue how to launch a product business, and you desperately need some help from someone that's done it before.

You want to start your business, but without a solid strategy, it feels like more of a waste of time and money.

Launching a product-based business that stands out from the crowd is tough. There's a ton of competition, plus you have lots of other competing priorities, so you're limited on time to create and sell your products.


As tough as it can be,

not launching your business now could result in years of regret and what ifs.

Who wants that?

I don't believe that you do, and I certainly don't want it for you.

You need a blueprint to get you from

Scared & Stuck

Product Maker

Successfully Selling

Business Owner

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Trust Me, I know firsthand.

having a great product, but not knowing how to monetize it

not clear on how I would sell my product or to whom

worrying about spending more money that I'll make, and being a failure

I had so much uncertainty and so many questions, but I wasn't going to let myself, my family or all my future customers down by giving into doubt.


I had to make a choice, and now so do you.

Do you want this? Do you believe in yourself?




I want it for you. It's your time. Your time to shift the narrative of your life and build a product business like you never imagined.

Having a profitable, growing product business is within your reach and can become your reality once you learn how to

Set yourself up

for success

Sell in the

right spaces

Start preparing for more sales

You've been trying on your own for long enough, now it's time to get the expertise you need to make it happen.

Hobby time is coming to an end. It's now time to start making some money and building your very own product business.

Image by Devin Avery


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5-week, group coaching accelerator to get you fully setup, launched and ready to make sales in your new product business.

What are we doing during our time together?


Building Your Brand

We'll work together to uncover your mission and messaging, your visual branding, who you want to sell to, and how you want your audience to connect with you.


Crafting Your Offers

Determine your best sellers, and discover how to create product offers that captivate your audience and leave them eagerly waiting for launch day.


Setting Up Your Systems

You don't want to launch without the backend setup first, and that's exactly what we're going to do. Website, emails, SEO, everything you'll need.


Building The Hype

Learn the secrets to building that pre-launch buzz that has your target audience counting down the days until your product goes live, and how to capitalize on it.


Launching Like A Boss

Master the launch day logistics, from setting up your sales funnel to leveraging powerful marketing strategies that convert leads into loyal customers.

Want to know what's included in the Quickie Product Launch Accelerator?
Here are all the details:

The overall value of this group coaching program is more than $8500.

So much value, and here's all it'll cost you...

Choose the investment option that works best for you.

Pay in full
Pay in installments
  • Quickie Product Launch

  • Quickie Product Launch (payment plan)

    Every month
    Valid for 6 months
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"Wow! I had no idea what I was missing in my business until I sat down with Ericka for my VIP Day session. She showed me where and how I could improve my marketing, my branding, and even how to define my target market. Ericka was knowledgeable of her content and the session felt more like a casual, educational discussion with my homegirl! I think I have gained a long term coach and friend!"

Kim, Simply Shondel

 This program is right for you if:    

You're a creative, passionate, self-starter, ready to build something great.

You're in this for the long haul, and you want to do it right.

You're committed to showing up, excellence, customer service, and positive impact.

You're ready to learn and change your life.

 This program is not right for you if:    

You don't think your product business is worth investing in.

You're looking for instant success, and unwilling to consistently put in the work.

You're content with where you are now, just having a hobby.

You're not willing to learn and step out of your comfort zone.

Hi, I’m Ericka,
Your Product Brand Coach

I'm an Army wife, stay at home mom of 4, and an entrepreneur.


When I started my business in 2018, I had a branding problem. I knew what I was literally offering to my followers, but I didn’t have the Branding in place to speak to a target audience, nor did I have clear messaging to show how my offer would actually help them.

In these 5 years, between all my competing priorities, I still managed to help over 30 women brand their new businesses, 3 of which, I helped create a completely original product in just 9 weeks.


I specialize in helping women entrepreneurs, just like you, turn your business dreams into reality by helping you identify your true value, get clear on your mission, find your authentic voice, attract your audience, and develop a plan for visibility and growth, LAUNCH!


I am NOT the "make six-figures in 30 days" kind of coach. I'm the coach that is going to teach you the fundamentals and get you off the ground. The fundamentals that will position you to create a hugely profitable brand, and live the life you desire.

I've spent enough time struggling and stressing to know that IT SUCKS, and I don't want you to experience the headaches I did. So, I'm sharing my wisdom with you.

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Caution, this Accelerator  will cause you to...

go from this...

  • Hobbyist

  • Not knowing how to get started

  • Struggling to figure out your audience

  • Sitting in worry and doubt

  • Hoping for better but too afraid to jump this!

  • Business owner

  • Having a well identified audience

  • Speaking to your customer's needs and desires

  • Regularly obtaining new customers

  • Establishing brand loyalty

  • Working less, but profiting more

  • Excellent customer experience

  • Confidence to speak to the value you provide

  • Have a clear visibility strategy for growth

  • Restored belief in your dreams and ability

Still have questions?

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